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KREMBIL CENTRE FOR NEURO---INFORMATICS
SUPER HYPER TARGETED DIRECT MAIL
CONCEPT IDEATION • ART DIRECTION
To make an unforgettable introduction to potential donors, we explained the power of the Krembil Centre’s research using a scan of their Scientific Director’s own brain.
Every package was sent in a custom box introducing the recipient by name to Sean Hill.
The booklet included in every package walked through the unique research approach and goals of the Krembil Centre for Neuroinformatics.
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